What is video storytelling used for?
For your business communication, you need to create an emotional connection with your customers by trying to tap into their emotions. One of the best ways to build that connection is to share your journey and experiences with them through stories. In video marketing, storytelling is the perfect way to reach your audience on an emotional level. Audiences are more likely to be connected by attitudes, hopes, values or fears told in stories. Your leads and goals relate to the information in your story. Internet users share with their friends and followers on social networks; they thus advertise for you. Storytelling is, in effect, a communication technique that consists of telling a story intended to raise public awareness. The purpose of storytelling techniques has changed over the past decade.
Marketing experts have learned to tell stories by realizing that purchases and decisions are usually triggered by emotions, not reason. Video storytelling, however, is the ability to tell the story of a company, federation, service or product through a video format.
What is its importance and why has it become essential in communication? Marketing experts have learned to tell stories by realizing that purchases and decisions are usually triggered by emotions, not reason.
Video storytelling, however, is the ability to tell the story of a company, federation, service or product through a video format. What is its importance and why has it become essential in communication? Marketing experts have learned to tell stories by realizing that purchases and decisions are usually triggered by emotions, not reason. Video storytelling, however, is the ability to tell the story of a company, federation, service or product through a video format. What is its importance and why has it become essential in communication?
3 reasons why storytelling is important
Capture and maintain the attention of Internet users
It’s a real challenge because Internet users are constantly stimulated by diverse and rich messages. You must then innovate and personalize your communication if you want to hope to achieve this. A story that matches the user’s experience and/or preferences is more likely to capture their attention.
In the same vein, we must not forget that Internet users are volatile. They know in seconds if they want to pay attention to content. With one click, they can stop reading the current article and leave the page. The video format has the advantage of being dynamic. Simply using the word video in the subject line of an email increases open rates by 19% and click-through rates by 65% (Unions).
Clients appreciate this approach because video storytelling also has more education and less commerce than traditional formats. It offers many benefits and gives you the opportunity to explain to users why this product or service may be right for them. Storytellers help your different stakeholders to feel close to your company, association or federation.
Communication is essential for humans: stories, beliefs and legends are an important part of relating to others. Writing a story as part of a communication strategy inspired by the human experience is certainly the best way to highlight your brand and create a sense of belonging.
Engage your audience
In marketing, storytelling is a way to achieve emotional goals, facilitate retention, and create lasting engagement. Without going into the details of human psychology, just remember that your audience will be more receptive to communicating your values if you put them in a narrative context. In short, these values must be contextualized. It is much more natural for this audience to convey your story to those around you than the part on your website. A storytelling video is also a thousand times easier to share on social networks. It only takes a few clicks from your users for your content to spread.
Create an experience
Internet users are no exception to this rule. Globally, clearly purchased correct content tends to boost viewership.
This famous audience will now have negative feedback on any ad tracking.
A storytelling video is part of a more business perspective. And for legitimate reasons, if the target includes between the lines that you provide a preference, they won’t be prompted directly. The objective of the narration is to facilitate the understanding of this message under a story anchored in practice. The audience will therefore share the experience you have created for them through your story of storytelling. Content without a call to action first will be intended to convince your prospects of your internal value.
Why video storytelling?
With storytelling you will quickly improve your video editing quality. Your audience will easily dive into your story. By this technique, he is acquired to act as if he lives there. The viewer experiences the same feelings as when you recorded the videos. Storytelling conveys more emotion than a simple video without a story. In an environment where consumers are less and less sensitive to advertising, it can be difficult to draw their attention to a product or service. For them, traditional marketing campaigns have become too intrusive or even radical. Most of them spend more time watching ads, reading marketing emails, or even listening to salespeople argue at length.
To encourage their interest, you must therefore consider applying another approach. By choosing a narrative story you reproduce your speech to easily convey your messages to your target audience.
Faced with certain intrusive marketing practices on the web, consumers have become less sensitive to traditional advertising. What they expect are relationships with brands and feelings. For brands to continue to communicate in an unrealistic way, it is essential to take these expectations into account, especially as consumers are used to the content.
If storytelling has become an essential marketing technique, it’s because it plays on a sensitive chord: people love stories. By building your brand your business creates an image in the minds of your customers and potential customers. The emotion is aroused by the astonishing narrative power of the stories. Storytelling is a great way to differentiate your brand by creating engagement.
Studies have also shown a positive effect of storytelling on long-term memory. The stronger the emotion, the greater the memory capacity. Storytelling is created not only to build trust but also to grow your business customer base. It’s a pretty powerful tool. Thanks to this method you create charming videos. A video edit should start with a contextual presentation (character and fabric location). The short and diverse action shots will provide dynamic videos.
Define in advance which values you want to see highlighted at the end of your story.
To start a video, you have to define the general case and the context. The goal is to quickly immerse the audience in the story. You must show the characters that will appear in the video. The major themes must be revealed and displayed: sport, lifestyle, family, etc.
It is important to emphasize that this method must reveal your personality.
Writing and creating a story as part of the human experience communication strategy is probably the best way to show your brand and create a feeling of closeness.
The video also gives the opportunity to approach new aspects.