Why invest in video marketing?

Why invest in video marketing?

With the development of the internet and technology, video has become an increasingly powerful tool for getting more leads and growing your business.

Digital marketing trends have always evolved. In the past, marketing was based on writing articles. Then came the era of paid advertising. Today we have video marketing.

The commercialization of video editing tools and the ease of sharing videos on video sharing sites like YouTube led to the explosion of the video industry. Today, it is essential for any business to use videos to increase its reach and status.

What is video content in digital marketing?

Video content is a way to share content in video format across a brand’s digital marketing channels. Videos can be shared on several different digital communication channels, including email, social media and websites.

Marketing teams can use video content for many reasons other than entertaining consumers. Videos can be used by marketers in a variety of ways, including:

  • Intro videos;
  • Support videos;
  • Explanatory videos;
  • Testimonial videos, and more.

According to the latest research conducted in 2018, a third of the time spent on the Internet is spent watching videos.

7 Reasons Businesses Should Use Video Marketing

There are many benefits to using video content to promote your business that you should be eager to discover.

1. Building brand awareness

Consumption of video content is on the rise, outpacing other forms of digital content. The majority of internet users prefer to watch informative videos. Video content is much easier to consume and understand.

Creating video content that resonates with your audience will help you build brand awareness and connect with them.

2. Improving your online presence

Having an online presence for your business is essential if you want it to grow. Video content is a great way to boost your business’ online presence. Videos are more engaging and easier to digest than written texts.

Videos are more effective than other forms of marketing when it comes to motivating people to action.

3. Simplified communication

Are you launching a new product or service? You can take advantage of the power of video marketing to clearly explain to your audience how this new product or service works.

The fact is that videos allow you to explain your activities in more detail. Thus, the public can understand how they will benefit from your services. This will have the effect of giving him confidence and facilitating the purchase.

4. Profitability of marketing strategies

Video marketing is one of the most popular marketing techniques due to its good return on investment (ROI).

Creating video content isn’t always cheap. You may need to pay for some services, such as video editing or buying video editing software.

The income that video marketing is able to generate will, in most cases, exceed what you have invested.

5. More effective prospect targeting

You no longer need to create different versions of the same content to reach all target demographics. Video content will appeal to almost any member of a specific target market.

Video content reaches a wider audience than other marketing techniques. You can place your video content on different platforms where your target group is mainly located, to get a more certain response.

6. Mobile users connect better with videos

The main objective of marketing is to reach the most active audience, in this case mobile users. Studies have shown that the use of mobile devices is more important today than it has ever been.

Another important observation is that the majority of mobile users spend more time on their devices consuming video content than desktop users. This increases the chances that they will stumble upon your content and take action.

7. Video content is easier to share

One thing you can attest to as a small business owner is that videos are easier to share, especially on social media.

You can create good video content and encourage your audience to share it to get amazing results. Since most people find it easier to share videos, your content will spread effectively and drive even more traffic to your website.

How much does video marketing cost?

There are a lot of amateur vloggers on YouTube right now who use nothing but a webcam or mobile device, and maybe editing software. This setup is perfect for businesses new to video marketing.

Produce videos in-house

Professional quality videos are the result of years of practice and formal education. So make sure you have the necessary skills or hire someone who does.

In addition to adequate skills, you will need decent equipment. Here are some investments you might consider making:

  • Camera;
  • Goals;
  • Audio (microphones and mixers);
  • Lighting;
  • Tripods and other stabilizers;
  • Editing software…

Use an agency for video marketing

Entrusting your video to a reputable agency can save you time, money and frustration. You won’t have to worry about recruitment or onboarding costs, or invest in expensive hardware.

Most agencies charge between 75 and 150 euros per hour for video services. Others charge a flat fee depending on the project.

What changes in video marketing can we expect in the future?

Video marketing is one of the most effective ways to communicate with customers today in the digital world. Videos have surpassed all other media types and are the most used and searched on the internet.

Live videos

One of the best ways to increase customer engagement and foster direct communication with businesses is to use live-streaming technology.

Besides marketing videos, companies can use them to broadcast live events or give instructions on how to use their products.


Brand storytelling is one of the most effective ways to create a company’s personality and connect with consumers. Because they are so convenient, vlogs are the best way to tell a story.

According to experts, first-page rankings are 53 times more likely to come from videos than traditional SEO methods.

Videos without sound

Videos to watch in silence are more and more often created expressly by marketers. With the help of a video editor, you can showcase silent videos.

Instagram reels and digital ads are often viewed without audio. These types of montages will facilitate more visual communication to convey the message even without audio.

Interactive videos

Beyond mere entertainment or brand promotion, many organizations use interactive clips to engage consumers and gather data about them.

To fully exploit the potential of the web, videos have become an essential element. Also, it is good to know that videos on the Internet will become more interactive in the future. It is therefore important to prepare now for the communication of the future.

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