What format should I choose to post a video on Facebook?
Facebook is the most widely used social network in the world, with more than 2.91 billion active users each month. It has lost its very young community, because people under 18 are moving to other networks such as TikTok or Instagram. Yet, it still seduces the older demographics. Facebook supports many video formats. For optimal quality, it is recommended to use . MP4 and .MOV.
These two formats are lighter in weight without loosing any high image resolution.
What’s the point of sharing your videos on Facebook?
Netizens watch more than 8 billion daily videos on Facebook. The consumption of this type of media continues to increase, and videos provoke a better commitment from the users. By sharing your video on Facebook, you will be able to analyze the behaviour of your subscribers. You will be able to improve your content in order to enlarge your community.
Video format for a post:
Format: . MP4 or . MOV
Audio: AAFC
Video codec: H.264
Frame rate per second: 30 frames (fps)
Video duration: 240 minutes maximum
Video orientation: vertical, square, horizontal or full portrait
Video size: 1280 x 720 px or 1024 x 1280 px – 4 GB
Video format for 360° :
Format: . MP4 or . MOV
Video codec: H.264
Frame rate per second: 30 frames (fps)
Video duration: 40 minutes maximum
Video size: 5120 x 2560 px or 5120 x 5120 px – 10 GB
Video format for 360° live:
Format: . MP4 or . MOVCodec vidéo : H.264
Frame rate per second: 30 frames (fps)
Video duration: 30 minutes maximum
Video size: 4096 x 2048 px or 2160 x 2160 px – 10 GB
Video format for a story:
Format: . MP4, . MOV or GIF
Video codec: H.264
Frame rate per second: 30 frames (fps)
Video duration: 2 minutes maximum
Video size: 608 x 1080 px – 4 GB
Video orientation: Vertical only
How to make a successful Facebook video?
Use a short format:
The short format is very popular with users. Most of the videos are watched during a short break at work, at the gym, on public transit… Users need fast and efficient information.
Capture your attention in seconds of video:
Videos start playing automatically on social media. The user will directly see the first images scroll without even having clicked on anything. This is why one must carefully choose effective images for their first 15 seconds of video.
Make your video as dynamic as possible:
To attract attention, your video will have to be dynamic enough to encourage the user to continue watching your entire video. Feel free to add transitions, zooms, slows down, acceleration…
Add subtitles:
85% of users view videos without sound. This is a huge number, so by adding captioning, your community will quickly understand the purpose of your video.
Get your subscribers involved:
Start the conversation by asking questions about your video: a survey, an opinion or a question.
