Pre roll, Mid roll or stream display, what are the differences between these advertising formats?
The types of ad formats are multiplying on Twitch, as are the names that are sometimes difficult to understand. You want to advertise on Twitch or you just want to know how to make a difference, we explain everything below.
Pre roll, Mid roll or stream display: how to make a difference?
To put it simply, pre roll groups together all the ads that are launched when you start watching a stream. Before you can see your favorite streamer in action, you’ll need to watch a short commercial. As for the mid roll, it’s pretty much the same thing, except that a break occurs during the stream. The viewer will then lose the stream for a few seconds to view an ad. This solution is a double-edged sword, because if your ad comes when cutting a streamer in full action, no doubt many viewers will be annoyed, even before seeing the first second of your ad.
A new support, the stream display ads
Stream display ads is an alternative to mid roll. Instead of generating viewer anger, you will simply generate your ad on their screen without stopping the stream. A way to strike a balance that allows you to get your message across without upsetting the people who are in the heat of the moment. In addition, the image returned will be much friendlier, because the cut of the stream is perceived as an aggression by many people. It is difficult to pass on a commercial message afterwards, because they refuse to pay any attention to it.