How do I make a social media strategy on TikTok?

How do I make a social media strategy on TikTok?


With over 800 million active users worldwide, TikTok was the most downloaded app, allowing it to pass Facebook. This app is a great channel for your marketing strategy. Thanks to its video format, it offers instant contact with users. By using TikTok for your communication, you can stand out from your competition. Offer attractive and original content for a better engagement rate!

What are the key points for a successful social media strategy?

Take care of your videos:

TikTok is a social network entirely based on video. Users quickly devour the videos, it will be necessary to opt for a short and captivating video from the first seconds of viewing. Your video will have to be dynamic, unique and it will have to go straight to the point. TikTok is a fun social network, by being original in the design of your videos, you will meet more success with young people.

Engage influencers:

By partnering with influencers, you can build awareness and interest a new community. Choose influencers with a community that might be interested in your articles to have a positive and meaningful impact.

Use relevant hashtags:

Hashtags will make your video more visible on TikTok. Put hashtags related to your articles, they must be relevant to gain visibility. Analyze the popular hashtags on TikTok, this will allow you to have more views on your videos.

Be active with your community:

Interact with users, put likes and ask questions in comments. Social networks highlight users who participate in the community.

Consistency, the key to success:

Use an editorial calendar to set specific publication dates. The regularity will allow you to capture the attention of your audience on a daily basis and raise the visibility of your videos on the platform.


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