How much does it cost to advertise on Facebook?

You want to set up a Facebook advertising campaign, but you don’t know how much it costs. Advertising costs and expenses are totally managed by an algorithm on Facebook. So it is difficult to control. Fortunately, there are certain parameters to help reduce the cost and optimize advertising spending.

A history of parameters

As a social media giant, needless to say, no matter what budget you want to invest, Facebook is able to scale relatively quickly. Hundreds of millions of users and potential customers interact with the social network every day. There are as many interactions as there are as many possibilities of using an advertising channel to highlight a product.

To keep your budget under control, you need to set an amount that you don’t want to exceed, either per day or per week in order to smooth out your spending. In this way, you can study the results of your advertisements and optimize them over time.

A tailor-made cost

The cost of advertising on Facebook is managed by its algorithm. Indeed, the more relevant your ads are, the more the algorithm will adjust the price for 1,000 impressions downwards. On the other hand, ads that generate little or no interaction will increase in cost over time.

The cost of advertising is also influenced by the network usage rate. During holiday periods, the advertising auction system can raise prices particularly high.

Finally, audience targeting can also vary the cost of advertising. The more targeted the audience you target, the higher the costs. That’s why it’s important to know your strategy and find the right balance to optimize your advertising costs.