What format should I choose to post a video on TikTok?
TikTok is the social network specialized in short video! It continues to evolve and attract more and more users.Its success began with the youngest and i snow spreading to all age groups. On this social network, the vertical format is preferred, but the horizontal is accepted. TikTok was designed for vertical content, the rendering of a horizontal video will be less optimized. Similar to most platforms, the . MP4 or . MOV will guarantee a video with the best rendering in weight and image quality.
Why post your video on TikToK?
You are looking to post a short format for a young community? TikTok is that social network! It is designed to quickly reach a maximum audience. It is ideal to increase your visibility and build out your targeted community.
Video format :
Format: .MP4 or .MOV
Audio: AAC
Video codec : H.264
Frame rate: 30 frames per second (fps)
Video length: 3 minutes maximum
Video orientation: vertical or horizontal
Video size: 1080 x 1920 px
Advertising video format :
Format: .MP4 or .MOV
Audio: AAC
Video codec : H.264
Frame rate: 30 frames per second (fps)
Video length: 60 seconds maximum
Video orientation: vertical or horizontal
Video size: 540 x 960 px, 640 x 640 px or 960 x 540 px
How do I make a successful TikTok video?
Choose a short format:
TikTok is the short format specialist, users are there to see maximum content in a short time.
Capture audience in an instant:
As videos continuously scroll on TikTok, the first few seconds of viewing are most important. Choose attractive content to grab the user and make them want to see more.
Make your video dynamic:
Videos on TikTok are dynamic and engaging. Choose visual effects, sparkling music, accelerations, zooms… On TikTok it has to move!
Captioning:
85% of Internet users watch videos without sound. Simply adding subtitles makes it easier to grab the user’s attention.
Regularity:
To see your community grow, consistency is essential. Make your subscribers want to follow your daily activities.
Engage your community:
Propose challenges, ask questions, or ask for feedback. This will help you get better engagement from users.
